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Hi, I’m Yash, a product designer based in London, UK. With 7 years of experience creating user-centered designs for web and mobile platforms, I use creative design thinking with data to craft designs that drive engagement and retention.

Design Process Skills

I’m proficient in end-to-end product design skills, combining research, strategy, prototyping, and user testing to create thoughtful, high-quality designs built on strong foundations of research and ideation.



I follow an iterative design process which adapts the project’s requirements, goals, problem statement, business vision and timeline.

Design Process 1

Selected Work

Nike Image
B2C
USER RESEARCH
UX/UI DESIGN
MOBILE APP

LiveScore Player Pages

Football player profiles redesign for LiveScore app based on user research insights and business vision of the product.

Nike Image
USER RESEARCH
USER EXPERIENCE
UNIVERSITY WORK
GROUP PROJECT

Nike In-Store Experience Using AI & MR

Creating a rich experience for customers buying Nike shoes in-store using advanced technologies such as Artificial Intelligence and Mixed Reality.

Nike Image
B2B
WEB APP
USER RESEARCH
UX/UI DESIGN

E-Pharmacy

Web app used by E-Pharmacy to provide on-demand prescription delivery to customers by connecting directly with Prescribers.

Nike Image
B2B
WEB APP
UX/UI DESIGN

Employee Engagement Platform (Big 4)

A reporting platform used my managers in large scale enterprises for measuring employees’s engagement and sentiments and improve organisation’s efficiency.

image
B2B
WEB APP
UX/UI DESIGN

Performance Management Automation Platform

A web based platform used for tracking performance of customer support team and setting automations to provide the team with appropriate trainings.

image
B2C
WEB APP
UX/UI DESIGN

FitnessGenes Member’s Area

Redesigning the Member’s Area which shows customer various health reports for different categories based on their DNA test results.

Working with Yash was a pleasure. He was a vocal and engaged member of the team, who worked across multiple projects over his time at LiveScore. Yash is a passionate designer, with a solid understanding of the end to end product design process.

One of Yash's key strengths is his ability to analyse complex design challenges and apply a methodical design thinking approach to solve them. He combines user insights with creativity, ensuring solutions are both functional and intuitive.

James Willcocks

Lead Product Designer @ LiveScore

Yash has an analytical approach to design, always reviewing metrics and data before drawing conclusions. With a user-centred mindset, he consistently delivers designs that prioritise the end user. A great team player with a strong work ethic, Yash fosters collaboration and maintains a positive, inclusive atmosphere. His dedication to continuous improvement and personal growth is evident in everything he does.

Lucila Garrido

Product Designer @ LiveScore

Yash was a great team mate. We worked well together during our time at LiveScore, bouncing ideas off one another on multiple projects. 

He is well disciplined in Research, and quite meticulous at testing and validating ideas at every stage of the design process. He is able to communicate design decisions to team members and stakeholders backed with clear data and insights.

Ben Bolton

Product Designer @ LiveScore

Working together with Yash has been nothing less than a pleasure. He would always be responsive to incorporate feedback, but would not just blindly follow, which makes him quite an ideal personality to work with.


Yash is really detail oriented when it comes to user research, understanding what users want, and incorporating that into the design. He is an idea Box, he would have plethora of ideas which gives you a range of feasible thoughts and possibilities as a product manager.

Ishitva Minocha

Product Manager @ LiveScore

Really enjoyed working with Yash on the Livescore app. We delivered features such as player favouriting and player pages, where he did excellent discovery and user testing for further player focused features.

Yash's key strengths lie in iterative design, starting from wireframes, UX and blending user feedback and business requirements into increasingly well refined designs. He's great at creative problem solving while keeping user needs and opportunities in focus.

Mathew Reed

Product Manager @ LiveScore

Yash was our lead UI/UX Designer for a couple projects that we worked on. He was a great resource, always completed top notch designs and cared about the quality and completeness of his work. Yash always strove for a consistent UI design throughout the application and did a great job generating new designs and prototypes. He was always way ahead of the development team on designs allowing us to iterate a lot before beginning development. Yash was also a pleasure to work with he has a great attitude and was always available for the team to connect up and discuss the designs. I would definitely recommend Yash as a UI/UX designer for any agile team.

Mark Studer

Senior Director @ Ephesoft

What People Say About Me

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